Creative Direction, Promotional & Sale Campaigns
Led creative strategy and execution for our monthly promotional and sale campaigns across paid ads, social, email, web, and DTC, managing these on top of our major collection and color drop launches. I kept a hands-on approach by personally shooting most of the campaign imagery, writing clear briefs, and steering post-production.
By blending retouching, compositing, and smart AI tools, I refreshed evergreen visuals and built new assets without needing a full reshoot every time. Every concept was grounded in real performance data and audience insights, testing different hooks, visuals, and ad formats to find what actually converted. Collaborating closely with media teams ensured our creative matched strategic ad spend, keeping the brand elevated and cohesive even in fast-paced, high-volume sale environments.
Paid Media Static
Paid Media Carousels
Organic Social & DTC
