Creative Direction, Promotional & Sale Campaigns
This is a mix of work from a variety of campaigns, ranging from sale promotions and seasonal moments to special product launches and color drops. Across all of them, I led the creative strategy and execution across paid ads, social, email, web, and DTC.
I stayed hands-on throughout the process, from writing briefs and directing the creative to personally shooting much of the campaign imagery and overseeing post-production. I also found ways to extend and refresh existing assets through retouching, compositing, AI tools, new crops, layouts, and creative treatments, which allowed us to keep producing fresh work without needing a full reshoot every time.
I tested different hooks, visuals, messaging, and ad formats to see what actually performed best, then used those learnings to guide future creative. I also worked closely with the media teams to make sure the work aligned with how and where we were spending, while still keeping everything cohesive and on-brand.
Paid Media Static
Paid Media Carousels
Organic Social & DTC
