Creative Direction, Powder Pink Launch Campaign
Directed the end-to-end creative strategy and multi-channel execution for Travelpro’s Powder Pink launch, stewarding the project across every phase—from initial concept and visual storytelling to personally photographing the campaign imagery, leading post-production, and overseeing final delivery across social, email, influencer, web, paid media, and DTC.
Grounded the visual identity and messaging in rigorous market intelligence, leveraging Panoramata, Motion, and Meta Ads Library to analyze competitor positioning, visual trends, and paid advertising strategies. Guided cross-functional teams to translate these data-driven consumer insights into a cohesive, high-performing 360° campaign that drove brand awareness and conversion across every touchpoint.
